What is PPC advertising for law firms?
PPC (pay-per-click) advertising allows law firms to place adverts on search engines and websites, paying only when someone clicks on the ad. It’s an effective way to gain immediate visibility and attract clients actively searching for legal services.
How will PPC advertising benefit my law firm?
PPC helps increase your firm’s visibility on search engines, drives targeted traffic to your website, and generates high-quality leads. It’s an efficient way to attract clients who are ready to hire a lawyer.
How quickly can I see results from PPC campaigns?
Unlike SEO, which takes time to show results, PPC campaigns can generate immediate traffic and leads as soon as your ads are live and your budget is set.
How do you select keywords for my law firm’s PPC campaign?
We select keywords based on your location, practice areas and target audience. We focus on high-intent keywords that potential clients are likely to search for when looking for legal services.
How do you ensure my ads reach the right audience?
We use targeted demographics, geolocation, and specific keywords related to your practice area to ensure your ads are shown to the most relevant audience.
What is the difference between search ads and display ads?
Search ads appear on search engine results pages when users search for specific keywords, while display ads appear on other websites your target audience might visit, raising brand awareness and keeping your firm top-of-mind.
How do you measure the success of a PPC campaign?
Success is measured by metrics such as click-through rate (CTR), conversion rate, cost-per-lead (CPL), and return on investment (ROI). These metrics show how well your PPC campaigns are performing and generating leads.
How much should I budget for PPC ads?
Your budget depends on your practice area, competition, and goals. We can work with you to set a budget that aligns with your objectives and ensures a positive ROI.
What makes your PPC strategy different from other companies?
Lawsyst combines expertise in legal marketing with a data-driven approach to PPC. We understand the legal industry’s nuances and tailor our strategies to maximise your firm’s visibility and lead generation.
How do you create effective ad copy for my law firm?
We write compelling, clear, and concise ad copy that highlights your unique value proposition and encourages potential clients to click. We focus on strong calls to action and relevant keywords.
Can you target clients by location with PPC ads?
Yes, PPC ads can be geo-targeted, so we can ensure your ads are shown to individuals in specific geographic locations to attract local clients.
Do I need a landing page for my PPC campaign?
Yes, a dedicated landing page designed to convert visitors is crucial. It ensures the ad’s message aligns with the content, improving user experience and boosting conversion rates.
How do you optimise my PPC campaign over time?
We continually monitor your campaigns, analyse performance data, and make adjustments to improve relevance, ad targeting, bidding strategies, and keywords to increase conversions and reduce costs.