SEO for lawyers

Attract new clients, improve your law firm’s visibility, and rise to the top of the search engines with Lawsyst’s comprehensive SEO services for solicitors.  

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Results-driven law firm SEO services  

Stay ahead of the competition with Lawsyst. Our SEO experts will leverage their knowledge and experience of the legal sector to drive traffic to your practice’s website, generate more leads, and increase the likelihood of converting site visitors into clients. 

 

Comprehensive legal SEO strategy

The foundation of any successful SEO campaign is a comprehensive strategy. Lawsyst’s experienced search engine optimisation team will identify the best approach to help you rank above your competitors for your desired keywords, using tried-and-tested methods to take you to the top.  

 

On-page SEO for law firms

Make it easier for search engines to understand what you have to offer. With our on-page SEO services, we can optimise your law firm's web pages to help increase your Google rankings. To get started, Lawsyst’s legal SEO experts will perform detailed keyword research to identify the terms you need to target and provide strategies for how to do this effectively. Then, once you’re happy, they will get to work on refreshing your webpages and creating optimised content.

 

Technical SEO for legal practices

Your website might look visually appealing, but that means nothing if search engines can't understand its content. Lawsyst’s technical SEO team will perform a comprehensive website audit to identify and resolve technical issues that could be preventing your website from ranking. When you subscribe to Lawsyst, we'll optimise your website's speed, structure and responsiveness to help search engines index your site and ensure your enjoys increased organic performance. 

 

Off-page legal SEO

Talking up your legal services is one thing, but getting someone else to do it for you is another. With our off-page law firm SEO services, we can create high-quality backlinks via guest blogs and directory submissions to increase the integrity and trustworthiness of your website. By adding links to your online location from respected third-party sites, search engines will see your content as valuable and relevant, which will increase your website's domain authority.

 

Local law firm SEO

Assume prominence on map listings and ‘near me’ searches with Lawsyst’s local SEO services for lawyers. Targeting local search queries and managing your Google My Business profile allows your firm to reach clients in your georgraphic area more easily, helping you to stand out to individuals searching for convenient, nearby legal assistance. 

 

Blogging and content writing  

Effective SEO isn't just about optimising existing pages, it's about adding new content as frequently as possible. As well as helping you target key legal terms via your service pages, our SEO specialists will work with you to create regular blog posts and updates that explore topics relevant to your practice area, comment on industry updates and provide answers to frequently asked questions.  

 

Increased conversion rates   

Even most robust SEO strategy will be hindered by a poorly designed, slow-moving and unresponsive website. At Lawsyst, our SEO specialists don't just specialise in optimisjng your site for search engines, they also focus on creating a seamless user experience that enhances engagement, reduces bounce rates, and increases the chances of conversion. 

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Benefits of SEO services for lawyers and law firms

  

Improved client trust

Achieving high rankings on search engine results pages and prominent positions on Google Maps listings will help your law firm build a reputation as a leading provider of legal services. The higher you appear in search results, the more trust you’ll establish with potential clients, allowing you to showcase your practice's services to the right people at the right time.

 

Enhanced firm visibility 

In a crowded market, a well-rounded search engine optimisation strategy can work wonders. By investing in Lawsyst's law firm SEO services, you’ll increase your website's visibility, raise awareness of your practice, and improve the chances of converting prospects into clients.  

 

Improved website traffic

With more and more people searching for legal advice and representation online, ensuring that your firm occupies a prominent position on Google and Bing is crucial. Lawsyst’s legal SEO specialists can help make your practice the first name potential clients see and devise effective strategies to ensure they click through to your website.  

 

Seamless client acquisition

Searching for new leads? Legal SEO is the ideal tool for law firms who want to digitialise their marketing efforts and reach new audiences online. By creating search engine-optimised and user-friendly content, alongside reliable SEO strategies, Lawsyst can help you attract more clients and drive the growth of your business.  

  

 

Frequently Asked Questions
What is SEO for law firms?

SEO (search engine optimization) for law firms is the process of optimising your practice's website and online presence to rank higher in search engine results pages (SERPs) for law-related keywords. This helps law firms attract more organic traffic and potential clients who are searching for legal services.

Why is SEO important for law firms?

SEO is important because it helps law firms become more visible online. When potential clients search for legal services in your area, a strong SEO strategy ensures that your website appears at the top of search results, making it more likely they will find and contact you.

How does SEO help law firms get more clients?

SEO helps law firms by increasing their website’s visibility, improving search engine rankings, and targeting the right audience. With well-rounded SEO strategies, you can attract qualified leads actively searching for legal services, improving your chances of converting them into clients.

How long does it take for SEO to show results?

SEO is a long-term strategy, and results can take anywhere from 3 to 6 months, depending on factors such as competition, the current state of your website, and the SEO tactics used. However, once rankings improve, the traffic and leads generated can be highly rewarding.

What is local SEO and why is it important for law firms?

Local SEO focuses on optimising your website for location-based searches such as “lawyers near me.” For law firms, this is essential because many potential clients search for legal help in their local area. Local SEO helps your firm appear in local search results and on Google Maps, increasing visibility among nearby clients.

What are backlinks and why are they important for SEO?

Backlinks are links from other websites to your law firm’s website. They are important for SEO because search engines view them as a vote of confidence for your website’s content. High-quality backlinks from reputable sources can boost your website’s authority and improve search engine rankings.

How can content marketing help my law firm’s SEO?

Content marketing is a powerful SEO tool. By creating high-quality, informative content such as blog posts, FAQs, or legal guides, you can target specific keywords and address your clients’ needs. This improves search engine rankings and positions your firm as an expert in your practice area.

What is keyword research, and why is it important for law firms?

Keyword research involves identifying the terms and phrases potential clients are searching for related to your legal services. By targeting the right keywords, your law firm can appear in search results when people are actively looking for the services you offer. This is essential for attracting the right audience.

How can I improve my law firm’s Google My Business listing?

To improve your Google My Business (GMB) listing, ensure that your profile is fully completed with accurate business hours, contact information, and service details. Encourage clients to leave reviews, upload high-quality images, and regularly post updates to keep your listing active. This will help you rank better in local search results.

Should I invest in paid ads in addition to SEO for my law firm?

While SEO focuses on organic search results, paid ads can complement your strategy by providing immediate visibility. Pay-per-click ads can help your firm appear at the top of search results for competitive keywords, and combining paid ads with SEO provides a holistic approach to attracting new clients.

How often should I update my website content for SEO?

Regularly updating your website content is important for SEO. Adding new blog posts, updating outdated information, and optimising existing pages helps keep your content relevant and fresh for both search engines and visitors. You should aim to publish new content and perform content audits at least every few months.

Can I do SEO for my law firm myself, or should I hire an expert?

While it’s possible to handle basic SEO yourself, law firm SEO can be complex and time-consuming. An SEO expert specialising in the legal industry can help you navigate the latest strategies, avoid mistakes, and deliver better results. If you want to achieve long-term success, hiring a professional is often a smart investment.

If there’s anything we haven’t covered here or you have any specific questions about your account, just let us know and we’ll be happy to answer them. If you’re not a customer yet but curious about our plans, contact us